Hormozi Concept of Branding

According to 🧠 Alex Hormozi, 🏷️ Branding is about associating your brand with things that people already know and hopefully like. He measures a brand’s effectiveness through three dimensions:

• Influence: The power a brand has to affect behavior.
• Direction: Whether the brand’s influence leads people to agree and follow or disagree and disfollow.
• Reach: The number of people the brand influences.

These dimensions provide a framework for evaluating how well your branding efforts are working to establish and maintain a strong reputation.