🏷️ Branding

Branding is about creating associations between things people know and things they don’t. A strong brand changes behavior through these associations. In business, we can leverage this to influence customer behavior.

Consistency in elements like logos, catchphrases, or visual themes strengthens the brand’s influence over time.

See also:

• 🏷️ Personal Branding
• Hormozi Concept of Branding