EDGE Resource Library
📚 Books
Growth Strategy & Systems
- Making Websites Win — Karl Blanks & Ben Jesson (CRO bible)
- Hacking Growth — Sean Ellis & Morgan Brown (growth loops, experimentation)
- Lean Analytics — Alistair Croll & Benjamin Yoskovitz (metric-driven startup growth)
- The Cold Start Problem — Andrew Chen (network effects + loop design)
- Traction — Gabriel Weinberg & Justin Mares (channel testing and traction thinking)
- The Growth Handbook — Intercom (free PDF)
- Startup Growth Engines — Sean Ellis & Morgan Brown (growth case studies)
- The Lean Startup — Eric Ries (build–measure–learn loops)
- The Four Steps to the Epiphany — Steve Blank (customer development manual)
- Scaling Lean — Ash Maurya (experiment prioritization)
- Growth Hacker Marketing — Ryan Holiday (mental shift primer)
Positioning, Offers, Copy
- Obviously Awesome — April Dunford (positioning = conversion multiplier)
- The Win Without Pitching Manifesto — Blair Enns (offer design and premium sales)
- Influence — Robert Cialdini (psychology behind conversions)
- Alchemy — Rory Sutherland (irrational behavior + conversion)
Experimentation & Testing
- Trustworthy Online Controlled Experiments — Ron Kohavi (Microsoft/Amazon testing bible)
- You Should Test That! — Chris Goward (framework for testing culture)
- Validating Product Ideas — Tomer Sharon (validation + early testing)
- Experimentation Works — Stefan Thomke (experimentation at scale)
- AB Testing — Dan Siroker & Pete Koomen (Optimizely founders)
- Building a Culture of Experimentation — HBR Guide (quick read)
🎓 Courses & Programs
- CXL Institute — Gold standard for CRO, analytics, growth
- Reforge — Advanced growth strategy, invite-only
- Demand Curve — Tactical startup growth training
- Growth School — Live cohorts for marketers/founders
- Maven Courses — Live courses on storytelling, strategy, positioning
📅 Events & Conferences
- CXL Live — Top-tier CRO & experimentation conference
- Grow Summit (NYC / SF / EU) — Reforge-led summit
- MicroConf — SaaS founders + growth tactics
- Experimentation Island — Global CRO event
- Traffic & Conversion Summit — Direct marketing at scale
- Webflow Conf — Design + CRO + no-code stack
🌐 Online Communities
- GrowthHackers.com — Forum of tactics + case studies
- r/GrowthHacking — Mixed bag, occasional gems
- CXL Community — Slack group for CRO pros
- Swipe Files — Copy + conversion community by Corey Haines
- Reforge Alumni Slack — (Invite-only)
👤 People to Follow
- Peep Laja — CXL/Wynter founder, CRO & positioning king
- Andrew Chen — a16z GP, author of The Cold Start Problem
- Casey Winters — Ex-Pinterest/Eventbrite, Reforge contributor
- Brian Balfour — Reforge founder, deep growth systems
- Morgan Brown — Ex-Shopify/Facebook, co-author of Hacking Growth
- Julian Shapiro — Growth, funnels, writing systems
- Corey Haines — Swipe Files, ex-Baremetrics growth
- David Kadavy — UX + behavioral psychology
- Talia Wolf — Emotional targeting expert, CRO speaker
- Nir Eyal — Author of Hooked (behavioral design)